about Astrid+Siri


I chose this picture of myself, not only because my dear friend took it one night at dinner while I was trying to juggle motherhood and a social life but because I am a mother first and it inspires everything else I do. Through this energy I create with and for my children.


The seed of Astrid+Siri was planted when I was a child. I loved any sewing project and always named my clothes! Then I grew-up and was lucky enough to study fashion design at Parsons School of Design, work in Paris and New York and travel a lot of the world. Now I’m still exploring the world but with four kids in tow. I am a gypsy at heart…


You can find me either creating artwork with one or two of my kids on my lap and another hanging from my neck or chasing a naked toddler down the streets of Rome. Inspired by my family and with a lot of love, I created the magical Arctic world of Astrid+Siri. I hope you love the story and designing within this special place.


Tara Murphy

©Tara Murphy