Video in the NYC Loft

blog 2Shooting the video… We have been living in Europe for a year and a half. We were recently back in NYC for two weeks and like usual every single minute was squeezed. On the agenda was shooting the new promo video for Astrid+Siri fashion designer. In the madness of our trip we only found a three-hour time frame we could dedicate to this task. The plan was to meet our friend and filmmaker AJ at Grandaisy Bakery where, by the way, they have saved my life many mornings with an incredible cup of coffee. We then had three hours to go over our concept, buy some props and shoot. The problem was on this day it was freezing outside and the plan was to shoot in the streets of Tribeca. So we forced ourselves to leave the warmth of the bakery and brave the chilly streets of NYC. As luck would have it, we ran into our old neighbor and friend who was working from home this day and had the brilliant idea to let us make the video in his gorgeous loft. Obviously, we didn’t say no… I do believe everything is meant to be and you always feel better when wearing a great shade of red lipstick ;-) I will write more on this later…

©Tara Murphy